The Green Garage is home to a strong, diverse, and supportive community of professionals. We work across a wide array of industries but share a commitment to each other and to minimizing the environmental impact of what we do. We believe that people are more likely to succeed when they’re surrounded by a supportive community, and we’ve seen that proven out as our members tell us time and again that the Green Garage has changed their lives. This series, Green Garage Member Stories, explores how.
Matt Dibble is the founder of Final5. Final5 is a company that uses videos to promote and tell the stories of businesses and nonprofits. Final5 started in 2007 with one short video that quickly gained popularity, and the second place spot in a film competition.It didn’t take long for Matt’s video production work to take off, and soon he was doing a brisk business. But something was missing, and Matt began to figure out what that was when he first met Tom Brennan, co-founder of the Green Garage. “In the beginning, we produced videos,” Matt says. “But it didn’t take long for me to understand the power of story, and for me to shift the direction of the company. I realize now that the same way Tom used story to connect me to important things that he believed in, organizations can use story to connect their audience with what’s important to them.”
Matt was only the Green Garage’s second business in residence, and he is still with us today. When he first visited in 2011, the reconstruction of the Green Garage was still undergoing its finishing touches. He was invited by Tom to attend one of the Friday community lunches and get a taste of what the Green Garage was like. Soon after, he was having regular meetings with Tom to talk about his business. He loved the space, and the ideas that were all around it.
He soon had an office space, and was running his business with his team of five, which later narrowed down to only him as his focus shifted from video production to storytelling. At that time, Matt wanted to make his work more enjoyable, and more meaningful for him. He talked to Tom about this, and through their regular conversations, Tom opened up many possibilities to Matt. Matt says that it was Tom’s ideas and perspective that helped him realize that his passion was storytelling, not video making, a profound shift that has changed the direction of his company.
Mentorships like the one between Tom and Matt are a huge part of business success. That’s one of the reasons that we go out of our way at the Green Garage to welcome people of all different ages, at different phases of their careers, to our coworking community. We believe that we’re all better off when we have the opportunity to form deep, meaningful relationships with others who want to help us grow along the way.
Want to know more about what Matt means when he says “story”? Check out his (pretty hilarious and thought-provoking) blog here.
Green Garage Member Stories are written by Nicolas Perales, a student at Detroit Cristo Rey High School who’s working at the Green Garage this year.