Business-in-residence Spotlight: De-Tread

audra de-tread

What do they do?

De-tread is a resource for information and solutions to the tire blight issue, the illegal dumping of tires in the more “rural” areas of Detroit. De-tread currently works with community groups to clean up tires and has a long-term goal of transforming the tires into refurbished goods.

Who’s in charge?

Audra Carson, AKA The Tire Nerd

Why did she get started?

In 2009, Audra realized the negative impact that the tire blight problem has on Detroit neighborhoods. For example, tires hold water, which becomes stagnant, attracting disease-carrying mosquitoes and rodents. The most dangerous issue is that tires are extremely flammable and difficult to extinguish. In Detroit, where people feel a level of ease to illegally dump tires, this is a catastrophe waiting to happen and Audra felt it needed to be addressed.

How did her life impact her career goals?

As a graduate of Cass Technical High School with a degree in Liberal Arts and Accounting, Audra never saw herself as the owner of a company where she would willingly and happily take a hands-on role in dealing with such a filthy form of automotive waste. Although she did not envision this for herself, she has come to believe that this is what she was ordained to do.

What are her goals?

One of Audra’s main goals is to acquire a tire processing facility in the city of Detroit. The facility would be a place where residents could bring abandoned tires, which would be recycled into resalable goods. “I want to blow the world’s mind, and I know I can,” stated Carson on the topic of her long-term goals.

What I’ve learned

When interviewing Audra Carson, I discovered a love for Detroit, and a hope for its betterment through the entire residential population of Detroit. Audra sees a better city which will be showcased through the uncovering of the talent it has always held. Audra Carson, a native Detroiter, has inspired me to dig deeper into the restoration of Detroit, not the reconfiguration.

Want to connect with Audra about the topic of illegally dumped tires in Detroit? Contact her at [email protected]

Green Garage business-in-residence spotlights are written by Nehe-Miah Scarborough, a student at Detroit Cristo Rey High School who’s working with the Green Garage during the 2015-16 school year.

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