Utilizing the Business Seed Development chart to the left, a group of people are working through the business of De-tread, an existing rubber recycling company working to solve the problem of vehicle tires waste in the Detroit communities.
- Observe: Reflection on the current business and it's environment.
- Natural Strengths and Stresses: Analysis of the current business and its environment.
- Grow . . .Ideas. . .Awareness: Created from sessions held to generate ideas that apply to De-Tread or new directions to be considered.
- EcoSystem: identifies all entities that play a role in the tire recycling industry.
- 3D Margin Maps: Identifies the economic, community, and environment impact of De-Tread actions and opportunities.
- Risks and Deep Roots: Identified during planning to better mitigate the risks within the core business.
Working through these steps naturally identified the DNA of the business.
- Kernal. . . DNA . . . Identity: Identifies the core of the business.
- One tire/person/year into the waste stream ~ 3 million
- Haulers must be licensed by the state
- Haulers can take the tires to a certified end user (ex. Cass Community) or a certified processor (ex. Silverling)
- Both charge the hauler $1/tire
- Silverlining, Wyandotte, is a licensed tire processor
- TDF = Tire Derived Fuel
- Tire clean up is a very labor intensive process
- Hazardous because flammable
- 85% of the tires in U.S. are recycled
- Communities are "crying out" for help
- Charge of $1.75/tire pickup is too low. Includes labor, fuel, and drop at the end user or certified processor
- EPA found rubber to be safe for children
- DEQ enforces rules - enforcement is low
- City of Detroit picks up 4 tires/household at quarterly bulk pickups.
- Where do the go?
- rough chop
- crumb rubber
- black powder (carbon black) ink
- DEQ grants - innovation grants
- Who got the grants?
Natural Strengths and Weaknesses
- Detroit designed and manufactures
- Ford Motor Car
- Making a difference in Detroit
- Recycling commitment
- Map of dumped tires with text and picture
- Total cost of abandoned tires
- Street level, real time, intelligence
- log real time
- Reporting gives energy
- Interest in tires - everyone needs tires
- App on smartphone, get points, rewards
- City of Detroit
- High fine: $10,000
- Enforcement: community?
- Tire deposit policy/legislation
Grow . . .Ideas. . .Awareness
Processed tires create:
- Raw Material
- Chop --> floor mats
- Crumb --> athletic fields
- Powder --> inks, toners
- Peat moss replacement in greenhouse soils
- Sealant for paint, fence/roofing coating
- Roof shingles . . . use treads
- Rubber tiles + YUGO machine
- Clothing and shoes
- Playground equipment
- Recycling containers
- Collision barriers, bumpers
- Reuse into tires/solid tires
- Retaining walls, road construction, railway ties
- Concrete industry as fuel
- Steel --> tire --> carbon --> steel
- Home foundations
- ? for seismic shocks
- Alleys coverings
- Lock washer
- Permeable pavers
- Bullet target
European Example of tire recycling
- Educate consumer on proper inflation and alignment
- Reduce scrap tires
- One retail store sells 3,000 tires/month
- $0.87/tire to haul away
- Use legitimate haulers (with proper disposal site)
- Company division level? **
- Four service bays/25% of store is for scrap tires
- Charge consumer $1.75/tire
Tire Processors/End Users
- In Michigan
- 9 processors
- 29 sites
- In Detroit
- 1 processor
- 2 sites, 7 in Detroit area
- $1/tire from processor to site
- All the same?
- ENTECH asking for tires
- processor for multiple uses
- hauls to White Pigeon
- 14-15% of tire is steel
- Pay $0.45/tire
- 2 types of metal
- Environmental improvement, fuel efficiency, longer life
- Rubber manufacturers into associations
- They are not dealing with scrap
- Own retailers
- Own tire cradle-to-cradle
- ? Like bottle return deposit ?
Dumpers could be individuals or businesses
- City Airport dumping
- Tires in houses
- Tire jockeys
- "Tired" Channel 2
- $1-$3/tire off rim
- $6 with rim
- Do they know where their tires go? NO!
- 2004 banned tires from landills
- Scrap tire program
- $1.50/vehicle grant
- Licensed annually
- Exception is farmers
- 158 haulers in Michigan
- tight relationships w/processor
- List designated sites and processors
- Tiers based on volume/No cost
- Fill out a form
- Call 311, case number
- Clean up efforts
- Tire amnesty days
- Pickup $2/tire
- Few examples in the city
- SW Detroit
- Kathy Milberg
- Tire roundups
- Schools - ??
- Philadelphia: $0.50/tire, community groups
- Scott hocking artist
- Retain identity
- Local artists
City of Detroit
- Call 311
- Nate Ford
- City Council (Pugh/Gary Brown)
- Community Access Center (SW Detroit)
- $10,000 fine/improved vehicle
- Kathy ??
- 12,000/5 years
3D Margin Analysis
City of Detroit
- Creating relationships with key community groups
- 9 Leading Community Groups (Francis Grunow)
- Skillman’s 5 Target Neighborhoods (Chris Uhl)
- Understanding their needs:
- Clean-up priorities
- Communication needs with the City and other community groups
- Corporate volunteer program coordination
- Reporting of clean-up status, scheduling and progress
- Communication enhancement with community groups/neighborhood?
- Data collection/reporting (Reporting of clean-up prioritization, scheduling and progress)
- Clean-up prioritization based upon: fire, safety, neighborhood priorities, etc.
- Confirm truck load capacity in weight and volume
- How many shredded tires can you put into a cubic yard?
- Who at GM wanted to get their own rubber back from Entech? Why?
- What is the cost of processing a tire at Entech (if we deliver the tires to you versus us paying $2/tire to a hauler)? Is the processing cost less if we bring to you shred?
- What haulers would Entech suggest we speak with to learn if they will leave a bin/dumpster/truck at the neighborhood pick-up sites.
- What is the processing capabilities and capacities?
- Have/Would they consider creating a tire storage facility?
- U of M design Integrated Product Development program (http://www.tauber.umich.edu/News%20and%20Events/IPD/2011/index.htm)
- Others in the Detroit Arts Community?
- Identify our audiences:
- Design Communities (e.g. CCS)
- Foundations (e.g. Skillman)
- Corporate Customers (e.g. Ford)
- Corporate Volunteer Groups (e.g. Ford)
- Material Science Community* (e.g. WSU, U of M)
- Neighborhoods (e.g. Francis’s 9 Community Groups)
- City (e.g. neighborhood safety, neighborhood cleanliness/pride, property value, reduced insurance costs (Auto Owners?)*, etc.)
Bob will check on items with an asterisk.